LASTING IMPRESSION
the mantelpiece
BBC World Service Trust TV spot training course 22nd - 28th March 2010
As part of the spot production training we reviewed a number of promotional pieces from around the world. We were looking for the following qualities:
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-A strong and original idea
- Simplicity of execution and economy
- Clear target audience
- Story and/or structure
- Emotional impact
- Truthfulness
- Well crafted
- A call to action or other specific purpose
- Bravery and responsible risk taking